First we know about the Xbox terminology? The Xbox is a sixth-generation video game manufactured by Microsoft.
The Xbox runs a custom operating system which was once believed to be a modified version of the Windows 2000 kernel. It exposes APIs similar to APIs found in Microsoft Windows, such as DirectX 8.1. The system software may have been based on the Windows NT architecture that powered Windows 2000; it is not a modified version of either. This app is formatted for both iPhone and iPad.
Xbox gamers can easily access their Xbox Live accounts from their iPhones and iPads now that Microsoft (Nasdaq: MSFT) launched the My Xbox Live app for iOS.
Access to Xbox Live has been available on Microsoft's Windows Phone platform since it launched more than a year ago, but this is the first time Microsoft is offering the app on a competing system, although third-party apps have allowed at least partial capability before.
After downloading the free app, users can edit their 3D avatars, chat and send messages to other Live users, update and edit features such as the user profile or friends list, and receive videos, tips and news about Xbox games. The app is formatted for both the iPhone and the iPad.
While the app doesn't offer all the access that a Windows phone does My Xbox Live is an app, whereas the Xbox hub on the Windows 7 is an integrated part of the phone, it still shows Microsoft's willingness and desire to spread the product to as many venues as possible.
Microsoft has always been about giving consumers choices. They didn't want to do what Apple (Nasdaq: AAPL) did with their phone and say 'Here's your one phone and boom, you're done.' Here, they figured that gamers might use the Live feature on the phone and go home and want a bigger experience on a console or PC, and that's where Microsoft is going to try to play into as many points in the consumer experience, on different platforms," Robert Breza, analyst at RBC Capital Markets told MacNewsWorld.
Even if that large base isn't using the Windows 7 phone or a different Microsoft device to access those games, the company is still displaying some influence.
Microsoft's long-term, clearly stated goal is to dominate every element of your life, from phone to TV to PC, and really make a seamless experience across those. From a gamer's experience, this creates a seamless experience since they're not always going to be sitting in front of a TV, so Microsoft is reaching for that seamlessness, even if it's on another system," said Breza.